Fernando Nobre
Creative Director at MullenLowe Brasil
São Paulo, Brazil
TitleBlack & White
Campaign Black & White - Skip
Advertiser Unilever
Brand Skip
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Tagline Black and white are different stories.
Story The narrator reads a text of a story that is shown in the form of a cartoon in black and white. At the end of the story, the lettering is displayed asking the person to pay attention to the white parts of the same animations and then to follow a new story. At the end of this new story, it is explained that black and white are different stories thus explaining the two products Skip White and Skip Black, each specialists in washing their designated color.
Media Type Television
Market Brazil
Creative Director
Creative Director
Creative Director
Art Director

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