| Title | Black & White Ruffed Lemur |
| Agency | McCann XBC |
| Campaign | Extinction |
| Advertiser | Mastercard International |
| Brand | Mastercard / Conservation International |
| Date of First Broadcast/Publication | 2021 / 6 |
| Business Sector | Banking, Finance, Law & Insurance |
| Story | Many Critically Endangered species may go extinct by the time these cards expire. Mastercard, in partnership with Conservation International, is turning the card expiration date into a tool to create awareness about the importance of protecting wildlife. The Wildlife Impact Card program enables consumers to make donations to help protect wildlife habitats, including those that are home to many Critically Endangered species. Across the world, habitat loss poses the greatest threat to wildlife, with 1 million animal and plant species now at risk of extinction. As more people increasingly express personal intent to help protect the environment and wildlife, the Wildlife Impact Card program offers consumers an opportunity to contribute to Conservation International’s efforts to conserve the habitats of many Critically Endangered species globally, including the Sunda Pangolin, African Forest Elephant, Peruvian Yellow-Tailed Woolly Monkey and the Black-and-White Ruffed Lemur. |
| Media Type | |
| Length | |
| Global Executive Creative Director | Pierre Lipton |
| Global Executive Creative Director | Adrian Botan |
| Regional Chief Creative Officer | Adrian Botan |
| Executive Creative Director | Cinzia Crociani |
| Executive Creative Director | Pete Jones |
| Creative Director | ARTUR LIPORI |
| Creative Director | Carlo Rebello |
| Art Director | Marina Ferraz |
| Copywriter | Ana Miraglia |
| Associate Design Director | Mook Phoungbut |
| Global Strategy Director | Oriol Bombí |
| Strategy Director | Justin Ballheim |
| Integrated Producer | Wendy Leahy |
| Production Company | CRAFT |
| Sound Design Company | Jamute |
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