Aunt Bessie's - "Bunny"

Publicis Sapient London

Publicis Sapient London London, United Kingdom

5083

Brand: Aunt Bessie's
Country: United Kingdom

Advertiser: Tryton Foods

Title	Bunny
Agency	Publicis Sapient London
Campaign	Bunny
Advertiser	Tryton Foods
Brand	Aunt Bessie's
Posted	October 2003
Product	Meat Pies
Business Sector	Frozen food
Tagline	Comforting Stuff
Story	Whilst Mum is feeding the treasured family rabbit it escapes. To help soften the blow of this loss, Mum cooks her family a comforting meal of Aunt Bessie's steak pie and chips. Fortunately, albeit unbeknown to the family, the rabbit is safe and well, enjoying life on the open road.
Philosophy	Communicate the new Aunt Bessie's positioning as a brand that provides comfort for both the provider and the receiver, through traditional food that engenders a shared sense of being loved and is reminiscent of the home made taste that people remember. Effectively communicate that Aunt Bessie's is the provider's secret helper that enables them to keep the show on the road and preserve a sense of normality in a hassled/hectic world.
Problem	Successfully launch both Aunt Bessie's new frozen meat pies and their new brand positioning. Develop a long term, campaignable idea that can work across all product areas. Inspire brand advocates and create cut-through for both the product and the brand.
Media Type	Television
Length	30 seconds
Production Company	Another Film Company
Sound Design Company	Wave Studios
Art Director	Cameron Short
Copywriter	Mike Oughton
Creative Director	Bruce Crouch
Agency Producer	Amy Sherwin
Account Director	Jenny Turner
Director	Steve Reeves
Production Company Producer	Tim Marshall
Editing Company	The Quarry
Post Production	The Mill London