| Title | Look up. Look out. |
| Agency | AMV BBDO |
| Campaign | Look up. Look out. |
| Advertiser | The Metropolitan Police Service |
| Brand | The Metropolitan Police Service |
| Date of First Broadcast/Publication | 2020 / 2 |
| Business Sector | State Employment, Forces & Police Recruitment |
| Tagline | Look up. Look out. |
| Story | With eyes glued to phone screens and earphones firmly plugged-in, people on a night out in London are sadly more vulnerable to thieves – especially when travelling alone. How best to grab the public’s attention whilst asking them to avoid distractions was both the campaign brief and its innate challenge. Targeting the capital’s night time economy and tourists, the campaign encourages people to pay more attention to their surroundings, particularly in the borough of Westminster, where research shows robbery frequency levels are highest, especially in the evenings. |
| Media Type | Outdoor/Out of Home |
| Creative Director | Martin Loraine |
| Creative Director | Steve Jones |
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