| Title | Singin' in the Rain |
| Agency | adam&eveDDB |
| Campaign | Volkswagen British Campaigns |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Date of First Broadcast/Publication | 2005 / 1 |
| Product | Golf GTI |
| Business Sector | Compact & Small Cars |
| Tagline | The new Golf GTI. The original, updated. |
| Story | A man acts out a modern and more upbeat version of 'Singin in the Rain', before getting into his Volkswagen Golf GTI. |
| Philosophy | Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values. |
| Problem | Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages. |
| Result | Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history. Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards. The work featured on this page is some of our most recent. |
| Media Type | Television & Cinema |
| Length | |
| Market | United Kingdom |
| Soundtrack | Singin' in the Rain |
| Production Company | Stink Films |
| Editing Company | Marshall Street Editors |
| Actor / Celebrity | Gene Kelly |
| Music | Mint Royale |
| Art Director | Steven Jones |
| Director | Ne-o |
| Copywriter | Martin Loraine |
| Creative Director | Jeremy Craigen |
| Account Manager | Matt Ross |
| Agency Producer | Richard Chambers |
| Producer | Blake Powell |
| Editor | Tim Thornton-Allen |
| Cinematography | Patrick Duroux |
| Special Effects / VFX | Alex Lovejoy |
| Special Effects / VFX | Christophe Damiano |
| Special Effects / VFX | MPC |
| Recording Studio | Mad Planet |
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