| Title | Madness |
| Agency |
Select Communications Paris
|
| Campaign |
Madness
|
| Advertiser |
Lancaster
|
| Brand |
Chopard
|
| Posted | May 2002 |
| Product |
Madness
|
| Business Sector | Perfumes
|
| Story | A young woman, lying on a rooftop. |
| Story (original language) | Une jeune femme, allongée sur le toit d'une maison. |
| Philosophy | By putting Chopard's constituent values into scene : exhilaration, excessiveness, even humor. |
| Philosophy (original language) | En mettant en scène les valeurs constitutives de la marque Chopard : l'ivresse, la démesure, voire l'humour. |
| Problem | How do we make Madness the referent perfume of the Chopard brand? |
| Problem (original language) | Comment faire de Madness le parfum référent de la marque Chopard ? |
| Media Type |
Magazine
|
| Creative Director |
Olivier Van Doorne
|
| Creative Director |
Catherine Castel
|
| Art Director |
Edwige Martin
|
| Photographer |
Steve Hiett
|
| Account Director |
Anne-Laure Pilet
|
