| Title | 4x4 7x7 |
| Agency |
Nouvel Eldorado
|
| Campaign |
4x4 7x7
|
| Advertiser |
Darty
|
| Brand |
Darty
|
| Posted | May 2002 |
| Product |
Confidence Agreement
|
| Product (original language) | Le contrat confiance
|
| Business Sector | Consumer Electronics & Audio-Visual
|
| Tagline | 4x4 7x7 |
| Story | Present a all-purpose high performance four-wheel-drive and a small Darty van, the top firm in repairs available 7 days a week. |
| Story (original language) | Mise en scène du 4x4 tout terrain superformant face à la camionnette Darty, reine du dépannage 7 jours sur 7. |
| Philosophy | Il fallait rendre hommage au symbole de Darty et le placer dans la vie actuelle avec la notion de performance. Le jeu de mot 4x4 7x7 en découlait naturellement. |
| Philosophy (original language) | We wanted to pay tribute to the van that symbolizes Darty and include it in everyday life along with the notion of performance. The play on words of four-wheel-drive and 7 days a week followed on naturally. |
| Problem | Reassert the uniqueness and excellent level of Darty's after-sales service. |
| Problem (original language) | Réaffirmer l'unicité et l'excellence du service après-vente Darty. |
| Media Type |
Billboard
|
| Market | France |
| Creative Director |
Vincent Frances
|
| Art Director |
Luis Ferrero
|
| Art Director |
Vincent Frances
|
| Photographer |
Eric de Cort
|
| Account Supervisor |
Nathalie Kohr
|
| Account Supervisor |
Martine Kazandjian
|
| Advertising Manager |
Guy Lavaud
|
