| Title | Optimist |
| Agency | AMV BBDO |
| Campaign | Optimist |
| Advertiser | The Economist |
| Brand | The Economist |
| Posted | May 2005 |
| Business Sector | Newspapers, Magazines, Books |
| Media Type | Outdoor/Out of Home |
| Market | United Kingdom |
| Art Director | Tony Hardcastle |
| Art Director | Roy Hyndman |
| Art Director | Paul Belford |
| Art Director | Matt Doman |
| Creative Director | Paul Belford |
| Creative Director | Nigel Roberts |
| Typographer | John Tisdall |
| Copywriter | Mark Tweddell |
| Copywriter | Tim Riley |
| Copywriter | Nigel Roberts |
| Copywriter | Ian Heartfield |
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