| Title | The Cheese Experts |
| Agency | Scholz & Friends Budapest Kft. |
| Campaign | The Cheese Experts |
| Advertiser | Chio-Wolf |
| Brand | Chio |
| Posted | December 1999 |
| Product | Chips |
| Business Sector | Potato Chips, Crisps & Crackers |
| Story | The ad shows a mouse eating a piece of cheese prepared with "chips flavor." The mouse spits it out. The mouse tries chips made with cheese flavor. The chips made with cheese flavor are preferred by the mouse. The mouse happily eats the Chio Chips with cheese flavor. |
| Media Type | Television |
| Length | |
| Market | Hungary |
| Creative Director | Péter Gáuk |
| Copywriter | Péter Gáuk |
| Art Director | Attila Elekes |
| Agency Producer | Alexandra Kemenyiczki |
| Director | László Kriskó |
| Production Company | Presidents Productions |