| Title | Fruit Match |
| Agency | Nord DDB STO |
| Campaign | Fruit Match |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2014 |
| Product | Iced Smoothies |
| Business Sector | Restaurants & Fast Food |
| Story | To launch Iced Smoothies in Sweden, McDonald's created Fruit Match - a campaign that mixed mobile and TV advertising in a unique new way, creating the world's first gamification of TV ads. |
| Media Type | Case Study |
| Length | |
| Copywriter | Stefan Gustafsson |
| Art Director | Simon Higby |
| Digital Director | Jon Dranger |
| Business Director | Johan Ljungman |
| Account Director | Jeanette Ytterman |
| Account Manager | Anna Svensson |
| Graphic Designer | Daniel Liljas |
| Digital Account | Mikael Borter-Eriksson |
| Designer | Dennis Phang |
| Digital Producer | Elisabet Halming |
| Application Developer | Alexander Ekman |
| Retoucher | Christian Björnerhag |
| Director | Kalle Haglund |
| 3D Graphics | Bastian Zakolski |
| Editor | Haris Badic |
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