| Title | I'm tobacco free |
| Agency | Comed |
| Campaign | Anti-tabac |
| Advertiser | Ministère de la Santé - Luxembourg |
| Brand | Ministère de la Santé - Luxembourg |
| Date of First Broadcast/Publication | 2013 / 5 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | This campaign was launched on World no tobacco day in 2013. The briefing asked to advertise in a positive way the gains and advantages of non-smoking. Comed’s solution was to create a participative, interactive campaign with the aim of mobilizing people, especially the youth, around non-smoking. |
| Philosophy | This campaign was launched on World no tobacco day in 2013. The briefing asked to advertise in a positive way the gains and advantages of non-smoking. Comed’s solution was to create a participative, interactive campaign with the aim of mobilizing people, especially the youth, around non-smoking. To do so, the campaign was centred on a dedicated website supported by press, radio and tv, billposting and street marketing. During the hot phase of the campaign, visitors of the website could take part in a design competition by submitting their own anti-smoking T-shirt designs. Eventually, the winner’s contribution was printed on T-shirts and sold in a renowned fashion store. A central idea of this campaign was to appropriate the very reasons why people actually start smoking: sociability, independence and rebellion. These very arguments were used to vindicate a healthier and independent lifestyle. |
| Media Type | |
| Art Director | Bastien Hebeisen |
| Copywriter | Vincent Wilwers |
| Creative Director | Charles Nilles |
More Work
SEE ALLLiving room
- BRAND:
- Ministère de l'Intérieur
- AGENCY:
- Comed
Child room
- BRAND:
- Ministère de l'Intérieur
- AGENCY:
- Comed
Sleeping room
- BRAND:
- Ministère de l'Intérieur
- AGENCY:
- Comed
Smoke detector
- BRAND:
- Ministère de l'Intérieur
- AGENCY:
- Comed
Festival des droits humains
- BRAND:
- Amnesty International Luxembourg
- AGENCY:
- Comed
Festival Des droits humains
- BRAND:
- Amnesty International Luxembourg
- AGENCY:
- Comed
I'm tobacco free 4
- BRAND:
- Ministère de la Santé - Luxembourg
- AGENCY:
- Comed
I'm tobacco free 3
- BRAND:
- Ministère de la Santé - Luxembourg
- AGENCY:
- Comed
I'm tobacco free 2
- BRAND:
- Ministère de la Santé - Luxembourg
- AGENCY:
- Comed