Citroën e C4 - "Electro Happy (French)"

BETC Paris

BETC Paris Pantin, France

6254

Title	Electro Happy (French)
Title (original language)	Electro Happy
Agency	BETC Paris
Campaign	Electro Happy
Advertiser	Citroën
Brand	Citroën e C4
Date of First Broadcast/Publication	2022 / 2
Business Sector	Cars
Story	Passer à l’électrique ça change tout, vraiment tout. Dans cette comédie feel good et optimiste, on découvre l’effet euphorisant de l’électrique combiné au confort Citroën, sur le quotidien des possesseurs de la Citroën ë-C4 électrique. Un quotidien réenchanté, envoûtant et joyeux qui relègue à l’arrière-planles petits tracas du quotidien
Media Type	Television
Length	33 seconds
Advertising Manager	Laurent Barria
Advertising Manager	Bruno Gisquet
Advertising Manager	Sylvain Peraldi
Advertising Manager	SANDRINE DELOUCHE
Account Management	Mehdi Benali
Account Management	Julien Grimaldi
Account Management	Meriem Saadoun
Account Management	Iliana Roussev
Account Management	Audélia Hareux
Executive Creative Director	Stéphane Xiberras
Creative Director	Guillaume Rebbot
Copywriter	Arthur Cieutat
Art Director	Nicolas Amiard
Art Director Assistant	Eloise Levêque
Traffic Director	Kémi Zinsou
Creative Producer	Morgane Bohn
Strategic Planner	Philippe Martin-Davies
Production Company	LA PAC Paris
Director	Big Red Button
Executive Producer	Jérôme Denis
Head of Production	Ben Krecke
Sound	GUM – Green United Music
Actor / Celebrity	Laeticia Verken
Actor / Celebrity	Mitchell Jean
Actor / Celebrity	Nathanael Max