Title | Marilyn |
Agency | BBDO New York |
Campaign | You're Not You When You're Hungry |
Advertiser | Mars, Inc. |
Brand | Snickers |
Date of First Broadcast/Publication | 2016 / 2 |
Business Sector | Candy Bars |
Story | The white dress looks familiar – but who do those gnarled legs belong to? Rugged actor Willem Dafoe, who appears to be starring in Marilyn Monroe’s famous scene from The Seven Year Itch. And he’s not happy about it. “Who’s the genius who puts a girl in heels on a subway grate?” he bellows. Enter a stage hand who offers “Miss Monroe” a Snickers because “you get a little cranky when you’re hungry”. One bite, and a cheerful Marilyn appears. Below her, the guy with the fan is surprisingly miserable. “This scene will never make the cut,” he grumbles. “Morons.” |
Media Type | Television |
Length | |
Production Company | O Positive |
Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Executive Creative Director | Peter Kain |
Executive Creative Director | Gianfranco Arena |
Creative Director | Scott Mahoney |
Creative Director | Dan Oliva |
Copywriter | Scott Mahoney |
Art Director | Dan Oliva |
Production Manager | David Rolfe |
Executive Producer | Amy Wertheimer |
Executive Producer | Alex Gianni |
Music Producer | Melissa Chester |
Account Supervisor | Kirsten Flanik |
Account Supervisor | Susannah Keller |
Account Supervisor | Joshua Steinman |
Account Supervisor | Tani Corbacho |
Account Executive | Jocelyn Choi |
Planning Team | Annemarie Norris |
Planning Team | Alaina Crystal |
Planning Team | Sean Stogner |
Executive Producer | Ralph Laucella |
Executive Producer | Marc Grill |
Director | Jim Jenkins |