Fedex - "Passive Aggressive, FedEx BBDO NY (USA)"

BBDO New York

BBDO New York New York, United States

Awards

9355

Brand: Fedex
Country: United States

Advertiser: Federal Express

Title	Passive Aggressive, FedEx BBDO NY (USA)
Agency	BBDO New York
Campaign	Small Business/ E-Commerce Campaign
Advertiser	Federal Express
Brand	Fedex
Posted	February 2017
Business Sector	Postal, Courier & Shipping Services
Story	"Now that FedEx has helped us simplify our e-commerce we can focus on bigger issues," suggests an employee. "Like our passive-aggressive environment." His colleagues deny they're passive-aggressive, apart from one who says: "Hey, there are no bad suggestions here. No matter how lame they are." Another adds: "I always admire the way you say exactly what's in your head. Without thinking." The remarks continue until their boss drops by. "I just wanna say you guys are doing a great job!" he says. The team looks bemused. "What's that supposed to mean?"
Media Type	Television & Cinema
Length	31 seconds
Production Company	O Positive
Editing Company	MacKenzie Cutler
Worldwide Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Executive Creative Director	Peter Kain
Executive Creative Director	Gianfranco Arena
Creative Director	Scott Mahoney
Creative Director	Dan Oliva
Creative Director	Tom Kraemer
Creative Director	Jens Waernes
Copywriter	Scott Mahoney
Art Director	Dan Oliva
Agency Producer	Amy Wertheimer
Agency Producer	Katie Greene
Account Manager	Kirsten Flanik
Account Manager	Kathryn Brown
Account Manager	Daniel Langlitz
Account Manager	Cailin Gibbons
Account Manager	Billy McLellan
Director	Jim Jenkins
Production Company Producer	Ralph Laucella
Production Company Producer	Marc Grill
Editor	Ian Mackenzie