Holiday Inn Express - "Go You"

Ogilvy Chicago

Ogilvy Chicago Chicago, United States

8765

Brand: Holiday Inn Express
Country: United States

Advertiser: Holiday Inn

Title	Go You
Agency	Ogilvy Chicago
Campaign	Be The Readiest
Advertiser	Holiday Inn
Brand	Holiday Inn Express
Posted	May 2017
Business Sector	Hotels, Resorts
Story	Marina del Rey, CA-based production company Backyard director Kim Nguyen takes hotel guest preparation to the highest level in the humorous :30 “Winning Move,” out of the Atlanta office of Ogilvy USA. The spot is a continuation of the new Holiday Inn Express “Be The Readiest” campaign and also includes the :15 “Go You.” The spot features actor, comedian and official Creative Director and Champion of The Readiest Rob Riggle as a subtly-humorous narrator leading a hotel guest away from an ordinary work convention and into the extravagance of a national televised dance competition, where he delivers an impeccable Salsa dance performance, earning him a perfect score across the board.
Media Type	Television
Length	20 seconds
Production Company	Backyard
Brand Marketing Director	Seth Freeman
Marketing Manager	Cigdem Topalli
Director of Creative Services	Rhonda Mitchell
Executive Creative Director	Jason Aspes
Associate Creative Director	Nick Costarides
Associate Creative Director	Grant Weber
Executive Director	Deborah Riley Draper
Management Supervisor	Chad Cadelina
Integrated Producer	Todd Johnson
Director	Kim Nguyen
Director of Photography (DOP)	Darko Suvak
President/Partner	Blair Stribley
Managing Director/Partner	Chris Zander
VP / Executive Producer	Kris Mathur
Head of Production	Emily Malito
Line Producer	Kevin Sharpton
Editing Company	Beast
Editor	Matt Barron
Executive Producer	Soraia Callison
Production Company Producer	Katelin Perry