Title | Gargle |
Agency | Lowe |
Campaign | Got Chocolate Milk? |
Advertiser | America's Dairy Farmers |
Brand | Milk |
Posted | September 2001 |
Product | Chocolate Milk |
Business Sector | Milk & Milk Based |
Tagline | Got chocolate milk? |
Problem | Last year, chocolate milk was identified as a petintial way to reduce the tremendous number of consumers who fall-out of the milk franchise during the teen years. However, chocolate milk had its own set of marketing challenges. Among teens, it was not as top-of-mind versus other beverages and was percieved as a "kiddie" drink. It also struggled with limited single serve distribution in stores teens frequent and a small communications budget in comparison to the competion. the communication effort created was able to effectively change perceptions among teens and increase sales of chocolate by over 6.5 million gallons. |
Media Type | Television |
Length | |
Market | United States |
Editing Company | MacKenzie Cutler |
Music | Duotone Audio Group |
Executive Creative Director | Tony Granger |
Art Director | Alex Lea |
Copywriter | Kevin Brady |
Copywriter | Richard Wallace |
Agency Producer | Kelly Fagan |
Director | Rocky Morton |
Production Company | Morton Jankel Zander (MJZ) |
Production Company | MJZ |
Group Creative Director | David "Nobby" Nobay |
Producer | Deborah Kent |
Director of Photography (DOP) | Harris Sevides |
Editor | David Koze |
Sound Design Company | Tim Barnes |
Sound Design Company | Quake Basket |