Roberto Vella
Creative Director at Red Cell
Turin, Italy
TitleBoot
Agency
Campaign Boot
Advertiser Tavola
Brand Arbre Magique
PostedJuly 2002
Business Sector Household Products & Maintenance
Story In the first film, a cop seems to ignore a man trapped and tought up in the boot of a car. The cop concentrates on the fragrance of Arbre Magique instead of making questions to the old lady who drives the car.The final answer stresses the irony and the funny side of the situation.
Media Type Television
Length
Creative Director
Copywriter
Art Director
Production Company
Director

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