Tina Karelson

Tina Karelson

EVP, RAA Group Creative Director at Risdall Advertising Agency
New Brighton, United States

About me

Hired: November 1986

? University of Minnesota: M.A., English Language and Literature
? University of Minnesota: B.A., English and Journalism (advertising emphasis),
graduated magna cum laude

Achievements & Awards:
Tina's work at RAA has been recognized by the WebAwards, the Business Marketing
Association, the Medical Marketing Association, the Telly Awards, ReBrand 100, and others.

Tina competed successfully on Jeopardy! in 1993, and she was a member of the national champion University of Minnesota College Bowl team in 1984. In high school and college, she earned many honors and scholarships, including Phi Beta Kappa and National Merit.

Other Work Experience:
Tina has been getting paid to write and edit since the age of 19. She began her advertising career at the Minnesota Daily, where she worked as a copywriter and as Advertising Creative Director. She also worked as Advertising Director for the Minnesota Shakespeare Company. More recently, she has done freelance editing and "book doctoring."

Secret Past:
High School Drama Queen

Social, Civic, Fraternal and Professional Participation:
Presenter, Primal Branding Seminar, 2006
Panelist, Strategic Communications, University of Minnesota Career and Internship Services, 2006
Panelist, Mental Engineering (public television), 1999
Member, University of Minnesota School of Journalism and Mass Communication Alumni Board, 1996-1999
Mentor, U of M SJMC Alumni Board Mentoring Program, 1996 & 1998
Past member, Art Directors/Copywriters Club and Advertising Federation of Minnesota

Interests & Hobbies:
Old movies, crime fiction, yoga, the history of everything, the design of everything, obscure music, great food.

Additional Information:
During the Dark Ages, Tina worked at a retail jeweler's appraisal lab, a teachers' employment agency and a nursing home. She was raised bilingually (English and Estonian) and knows some French.

Account Experience:
PRI (Public Radio International), Theatre de la Jeune Lune, Ramsey County Library Foundation, Hospira, UnitedHealth Group, EBP HealthPlans, Empi, Medtronic, Raymedica, Rehabilicare/Compex Technologies, Vascular Solutions, Ace Solid Waste, Western National Insurance, E.W. Blanch, Western Bank, Roseville Community Bank, Roseville Bank, Integrity Windows (Marvin Windows), 3M Traffic Control Materials, 3M Metal Matrix, Honeywell, U.S.

Filter / various divisions, Johnson Filtration Systems, Habitech, Micron Metalworks, Laser Lodge, Magnum Research, Accurate Arms


EVP, RAA Group Creative Director

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