| Title | Promises |
| Agency | Merkley+Partners |
| Campaign | Reputation - SBC Communications |
| Advertiser | SBC Communications |
| Brand | SW Bell |
| Posted | June 2002 |
| Business Sector | Telecommunications Services |
| Tagline | Customer service. Not lip service. |
| Story | This spot celebrates our dedication to customer service. It opens on a country road, on a rainy night. A bolt of lightning pierces the sky. In the distance, we see the headlights of a truck heading toward us. A spotligt on the truck is shining up at wires and poles searching for the exact spot where the problem is. Dissolve to see the technician in a cherry-picker repairing the damage. |
| Media Type | Television |
| Length | |
| Market | United States |
| Art Director | Steve Ohman |
| Copywriter | Harold Karp |
| Agency Producer | Chris Coccaro |
| Director | Rick Rabe |
| Production Company Producer | Carole Terranova |
| Production Company | Vamp Films |