| Title | Life On Board |
| Agency | MVBMS Fuel Europe |
| Campaign | Life On Board - Volvo |
| Advertiser | Volvo |
| Brand | Volvo |
| Posted | June 2005 |
| Business Sector | Automotive |
| Story | Client's Brief: challenge consumer perceptions of Volvo as a boxy, dull, safe brand by revealing the exciting reality of the modern day Volvo experience. Marketing Objectives: demonstrate Volvo's unique focus upon building cars for real life challenges. Provoke brand reappraisal by confronting consumers with the reality of the modern Volvo experience and the modern Volvo owner. Use online initiatives to incentivise consumers to spend time exploring Volvo, thereby increasing product consideration. Target Audience: the target was as broad as Volvo's . Demographically, higher income, well-educated, 30-55 year-old men and women, across all lifestages. |
| Media Type | Digital |
| Market | Netherlands |
| More Information | www.volvocars.co.uk/_campaigns/LifeOnBoard/default.htm |
| Creative Director | Marc Williams |
| Creative Director | Sicco Beerda |
| Art Director | Matt Page |
| Art Director | Marcus Alkemade |
| Copywriter | Christa Larwood |
| Copywriter | Marc Williams |
| Copywriter | Lorenzo Rita |
| Copywriter | Sicco Beerda |
| Designer | Ingo Auer |
| Designer | Hert Zollner |
| Director | Zoran Bihac |
| Director | Rémy Belvaux |
| Director | Lance Bangs |
| Director | Roman Coppola |
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