|Advertiser||United Rentals, Inc.|
|Business Sector||Industrial Equipment & Machinery|
|Tagline||The Single Most Valuable Tool on Your Jobsite|
|Philosophy||Using The Single Most Valuable Tool on Your Job Site theme, create a flexible folder system that provides a built-in overview of the new supply offerings and a pocket containing custom sell sheets for each of the 18 contractor categories.|
|Problem||Introduce new non-rental supply offerings (e.g., gloves, sawblades, traffic cones, hard hats) to construction contractors across 18 vertical segments.|
|Result|| Sales collateral sole tool used to launch new supply offering.,|
Supply sales approaching size of URIs core rental business.
|Account Director||Steve Johnson|
|Creative Director||David Miller|
Highly skilled creative with a career split equally between j...
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