David Miller
Creative Director / Partner at Group 365
Bloomingdale, United States
TitleUnited Rentals
Campaign United Rentals
Advertiser United Rentals, Inc.
Brand United Rentals
PostedMarch 2005
Business Sector Industrial Equipment & Machinery
Tagline The Single Most Valuable Tool on Your Jobsite
Philosophy Using “The Single Most Valuable Tool on Your Job Site” theme, create a flexible folder system that provides a built-in overview of the new supply offerings and a pocket containing custom sell sheets for each of the 18 contractor categories.
Problem Introduce new non-rental supply offerings (e.g., gloves, sawblades, traffic cones, hard hats) to construction contractors across 18 vertical segments.
Result • Sales collateral sole tool used to launch new supply offering.,

• Supply sales approaching size of URI’s core rental business.
Media Type Brochure
Market United States
Account Director
Creative Director

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