David Miller
Creative Director / Partner at Group 365
Bloomingdale, United States
TitleUnited Rentals
Agency
Campaign United Rentals
Advertiser United Rentals, Inc.
Brand United Rentals
PostedMarch 2005
Business Sector Industrial Equipment & Machinery
Tagline The Single Most Valuable Tool on Your Jobsite
Philosophy Using “The Single Most Valuable Tool on Your Job Site” theme, create a flexible folder system that provides a built-in overview of the new supply offerings and a pocket containing custom sell sheets for each of the 18 contractor categories.
Problem Introduce new non-rental supply offerings (e.g., gloves, sawblades, traffic cones, hard hats) to construction contractors across 18 vertical segments.
Result • Sales collateral sole tool used to launch new supply offering.,

• Supply sales approaching size of URI’s core rental business.
Media Type Brochure
Market United States
Account Director
Copywriter
Creative Director

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started