| Title | United Rentals |
| Agency | Slack Barshinger |
| Campaign | United Rentals |
| Advertiser | United Rentals, Inc. |
| Brand | United Rentals |
| Posted | March 2005 |
| Business Sector | Industrial Equipment & Machinery |
| Tagline | The Single Most Valuable Tool on Your Jobsite |
| Philosophy | Using The Single Most Valuable Tool on Your Job Site theme, create a flexible folder system that provides a built-in overview of the new supply offerings and a pocket containing custom sell sheets for each of the 18 contractor categories. |
| Problem | Introduce new non-rental supply offerings (e.g., gloves, sawblades, traffic cones, hard hats) to construction contractors across 18 vertical segments. |
| Result | Sales collateral sole tool used to launch new supply offering., Supply sales approaching size of URIs core rental business. |
| Media Type | Brochure |
| Market | United States |
| Account Director | Steve Johnson |
| Copywriter | Jim Mclean |
| Creative Director | David Miller |
More Work
SEE ALLPayPal for Business
- BRAND:
- PayPal
- AGENCY:
- Slack Barshinger
PayPal for Business
- BRAND:
- PayPal
- AGENCY:
- Slack Barshinger
Broadband
- BRAND:
- Tellabs
- AGENCY:
- Slack Barshinger
Broadband
- BRAND:
- Tellabs
- AGENCY:
- Slack Barshinger
Broadband
- BRAND:
- Tellabs
- AGENCY:
- Slack Barshinger
Reliable Broadband
- BRAND:
- Tellabs
- AGENCY:
- Slack Barshinger
Jet Trails
- BRAND:
- United Airlines
- AGENCY:
- Slack Barshinger