David Miller
Creative Director / Partner at Group 365
Bloomingdale, United States
Campaign Merger - Tetra Pak
Advertiser Tellabs
Brand Tellabs
PostedMarch 2005
Product Broadband Equipment
Business Sector IT & Electrical Components
Philosophy Create an integrated campaign involving print and banner ads, direct mail and a landing page to show how Tellabs and fiber-provider AFC, a recent acquisition, enable carriers to deliver reliable and lucrative non-commodity services—such as VoIP, security systems, and gaming—directly to their customer’s front door.
Problem Expand perceptions of Tellabs as a basic voice network provider by introducing new network access solutions to North American telephone and cable carriers.
Media Type Web Advertising/Banners
Market United States
Creative Director
Account Director
Account Director

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