|Campaign||Merger - Tetra Pak|
|Business Sector||IT & Electrical Components|
|Philosophy||Create an integrated campaign involving print and banner ads, direct mail and a landing page to show how Tellabs and fiber-provider AFC, a recent acquisition, enable carriers to deliver reliable and lucrative non-commodity servicessuch as VoIP, security systems, and gamingdirectly to their customers front door.|
|Problem||Expand perceptions of Tellabs as a basic voice network provider by introducing new network access solutions to North American telephone and cable carriers.|
|Media Type||Web Advertising/Banners|
|Creative Director||Kelley Fead|
|Account Director||Steve Johnson|
|Account Director||David Miller|
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