| Title | Lean |
| Agency | TBWA\Manchester |
| Campaign | Lean |
| Advertiser | Crown Paints |
| Brand | Crown Breatheasy Paints |
| Posted | August 2002 |
| Product | Paint |
| Business Sector | Paints, Wood Protectors, Paint Brushes, Adhesives |
| Tagline | Don't Just Paint It Crown It |
| Result | This paper demonstrates how Crown Paints defied advertising convention and used a creative idea based on a potential product negative. Despite an ongoing fight with Dulux, the campaign delivered significant sales growth of £28.2m way in excess of the £7.2m investment. Above all though, this case shows that advertisers no longer need to compromise. They dont need to choose between rational or emotional objectives to be successful. This paper uncovers a third option. Its called a Lean towards the unconventional |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Creative Director | Danny Brooke Taylor |
| Creative Team | Danny Brooke Taylor |
| Creative Team | Gary Hulme |
| Production Company | Pettersson & Åkerlund |
| Director | Johan Renck |
| Account Director | Graham Drury |
| Advertising Manager | Joe Devitt |