Tom Hudson
Creative Director at MullenLowe London
London, United Kingdom
TitleFluent Freddie
Campaign Fluent Freddie
Advertiser Morrisons
Brand Morrisons
Date of First Broadcast/Publication
Product M Kitchen range
Business Sector Pre-Cooked / Dehydrated Prepared Meals
Story The advert depicts Freddie Flintoff at home searching his kitchen for the perfect food to prepare for dinner for his wife Rachel.As he enters his Kitchen he is transported to the Morrisons development kitchen where he finds four of the UK finest chefs; Aldo Zilli, Atul Kochhar, Pierre Koffman and Nigel Haworth preparing their signature dishes all of which now form part of Morrisons new ‘M Kitchen’ range.As Freddie meets each of the chefs  he addresses them fluently in their first languages, discussing the finer points of each dish in perfect French, Italian, Hindi and finally Lancastrian dialect.
Media Type Television
Market United Kingdom
Post Production
Advertising Manager
Advertising Manager
Creative Director
Creative Director
Account Planner
Production Company
Audio Post Production
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity

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