Title | Photo Promo |
Agency | FamousGrey |
Campaign | Photo Promo |
Advertiser | De Lijn |
Brand | Buscompany De Lijn |
Date of First Broadcast/Publication | 2015 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Philosophy | We turned 600 buses and trams in Flanders into driving promotional discount coupons by decorating the windows with discount flashes (-20% / -30% / -40% / -50%/-75%). • Stickers inside the bus explained how to participate. • Wait for the bus to pass the place where you want a discount for. • Then take a picture with the discount flash in front, share it using #photopromo on Instagram or via mobile website. • Every week (during 8 weeks) our jury (including Belgian IT-girl Joy Anna Thielemans) selected their 10 favorite pictures. The winners were contacted via social media. • We paid the winners the exact discount from the shop they had photographed. |
Media Type | Digital |
Length | |
Creative Director | Tim Driesen |
Creative Director | Iwein Vandevyver |
Digital Creative Director | Laurent Dochy |
Business Director | Mieke Van de Gehuchte |
Project Leader | Charlotte Ghekiere |
Strategist | Elisabeth Roelandt |
Copywriter | Sam de Vriendt |
Digital Production Director | Bart Segers |
Development | Thomas Mattheussen |
Development | Stijn Huyberechts |
Designer | Lauwri de Pater |
UX Design | Pieter Nijs |
Artwork | Kristof Luyckx |