|Advertiser||National Gallery in Prague|
|Business Sector||Museums & Monuments|
|Story||A young man comes to the barber keeping a photo in his hand - a model photo how he wants to be cut. The barber finishes his job and suddenly we see the result - the young boy is cut as a monk. First time we see the photo he brought - there is a picture of monk, detail from a baroque painting.|
|Philosophy||Our strategy is to present fine art as a sphere, where everybody can find an inspirations for his/her everyday life.|
|Problem||The National Gallery in Prague solve the lack of visitors - a lot of professionals come to se the gallery, but there is very small percentage of vide public visitors.|
|Production Company||Target Pictures|
|Creative Director||Stepán Tyller|
|Art Director||Ondrej Karásek|
|Agency Producer||Lenka Hájková|
|Account Director||Katarina Vranková|
|Director of Photography (DOP)||Martin Matyasek|
|Production Company Producer||Ondrej Jezek|
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