Kjell Lagerros
Photographer at Atmosfär Production
Helsinki, Finland
TitleThe Way It Was Meant To Be
Campaign The Way It Was Meant To Be
Advertiser Ilta-Sanomat
Brand Ilta-Sanomat
Business Sector Newspapers, Magazines, Books
Tagline The Way It Was Meant To Be.
Ilta-Sanomat is the biggest and oldest daily tabloid in Finland. People were consuming more and more of Ilta-Sanomat online, but at the same time buying less of the paper.

So Ilta-Sanomat reinvented the paper to better serve the situation, giving the two medias a role of their own. The web was to tell the news as they happen and let people interact.

And the paper was to reveal the stories behind the news and go deeper.
And finally we had a package where the web and paper completed each other. The way it should have been from the beginning.
Media Type Television & Cinema
Market Finland
Art Director
Creative Director
Production Company
Post Production
Sound Design Company

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