Volkswagen Classic Parts - "Classic Parts Mixtape"

DDB Brussels

DDB Brussels Brussels, Belgium

6811

Title	Classic Parts Mixtape
Agency	DDB Brussels
Campaign	Classic Parts Mixtape
Advertiser	Volkswagen
Brand	Volkswagen Classic Parts
Date of First Broadcast/Publication	2015 / 12
Business Sector	Automotive Accessories & Services
Story	Not only are vinyl records on the rise again, but if Volkswagen Belgium has a hand in it, old music cassettes will soon make a comeback. Volkswagen has just released an authentic audio cassette bearing the hits from the 70s and 80s. The carmaker is doing this for many owners who still possess a Volkswagen oldtimer and adds a unique collectors item to its service 'Classic Parts ". Where VW fans can get original parts and accessories for their beloved oldtimers.
Media Type	Product Design/Development
Soundtrack	soundcloud.com/ddbbrussels/sets/volkswagen-classic-parts
RTV Producer	Brigitte Verduyckt
Creative Director	Peter Ampe
Copywriter	Bart Van Goethem
Creative Director	Odin Saillé
Creative Team	Jonathan d'Oultremont
Copywriter	Jonathan d'Oultremont
PR	Kenn Van Lijsebeth
Graphic Designer	France Cleves
Graphic Designer	Benjamin Hiffe
Account Manager	Quentin Maryns
Account Manager	Rachel Van Nevel
CRM Manager	Karen Van Dyck
Production Company	Sony/ATV Music Publishing