| Title | ReArranged |
| Brief | When celebrated conductor Sir Simon Rattle left the Berlin Philharmonic in 2018, the orchestra faced an unprecedented season with no chief conductor. To reassure the audience that this would not cause disorder or dissonance, the orchestra's home became the stage for a powerful artistic intervention. Its equipment was rearranged into bold sculptures that became the basis for an exhibition and a campaign. |
| Agency |
Scholz & Friends Berlin GmbH
|
| Campaign |
ReArranged
|
| Advertiser |
Berliner Philharmoniker
|
| Brand |
Berlin Philharmonic
|
| Posted | November 2019 |
| Business Sector | Culture, Leisure & Sport
|
| Story | For the season with no chief conductor, we provide a powerful artistic metaphor of a new creative hierarchy: by rearranging the orchestra’s equipment into bold sculptures. |
| Problem | In the summer of 2018, the Berlin Philharmonic faced an artistic and a commercial challenge. Between the departure of the former chief conductor Sir Simon Rattle and the start of his successor Kirill Petrenko, there is an entire season without a chief conductor. How do we communicate this extraordinary season to a demanding audience? |
| Media Type |
Case Study
|
| Chief Creative Officer |
Matthias Spaetgens
|
| Executive Creative Director |
Oliver Handlos
|
| Executive Creative Director |
Robert Krause
|
| Creative Director |
Philipp Weber
|
| Art Director |
Philipp Weber
|
| Art Director |
Patrick Pichler
|
| Copywriter |
Felix John
|
| Photograph |
Heribert Schindler
|
| Account Manager |
Yvonne Haupt
|