|Advertiser||DIRECT Pojiťovna, a.s.|
|Tagline||Direct Insurance. Not Just For The Price.|
|Story||The campaign illustrates the fact that "life isn't always fair... At least you can have a fair insurance company|
|Creative Director||Gideon Amichay|
|Creative Director||Yoram Levi|
|Art Director||Jonathan Lang|
|Production Company||Gefen Production|
|Production Company Producer||Lilach Gur Ariey|
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