| Title | Pride 2019 |
| Agency | BBH |
| Campaign | Pride 2019 |
| Advertiser | Pernod-Ricard |
| Brand | Absolut Vodka |
| Date of First Broadcast/Publication | 2019 |
| Business Sector | Spirits, Fortified Wines |
| Philosophy | Pride has become a significant event in the advertising calendar, but while many brands have jumped on the rainbow bandwagon, Absolut’s been there from the very start. So, for the 50th anniversary of Pride, BBH showed the 50 years it took us to get here – bringing together LGBTQ activists and legends from every decade, set on San Fran’s sacred Castro street and shot by LGBTQ icon David LaChapelle. The campaign showed the history of the moment while telling individual stories from the community in one groundbreaking piece of art. |
| Media Type | |
| Creative Director | Felipe Guimaraes |
| Creative Director | Lambros Charalambous |
| Creative Team | Vinny Olimpio |
| Business Leader | Paisley Wright |
| Account Director | David White |
| Account Manager | Ciara Mckenna |
| Strategic Director | Melanie Arrow |
| Producer | Lauren Daniels |
| Producer | Coleen Haynes |
| Assistant Producer | Jen Wood |
| Production Company | Creative Exchange |
| Photographer | David LaChapelle |
| Photographer | Kirby Gladstein |
| Executive Producer | Steven Pranica |
| Post Production | Hennadly Kvasov |
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