|Title||What is Va Va Voom?|
|Campaign||Va Va Voom 2011|
|Date of First Broadcast/Publication|
|Story||The ad sees Rihanna and Dita Von Teese join Thierry Henry, the star of the original Renault Clio Va Va Voom ads.The commercial also features screen icons Audrey Hepburn and Marlon Brando and features music legend, David Bowie. The ad poses the question 'What is Va Va Voom?' at the opening night of a secret, underground, ultra cool, must-see exhibition. We move through it with the guests, who include Thierry Henry, and see a series of exhibits which show each celebrity and explore the subtleties of the indefinable quality of their Va Va Voom.'Is it more?' – asks the film, as we see Audrey Hepburn in Breakfast at Tiffany's, 'Is it less?' - Dita Von Teese performing burlesque, 'Does it smoulder?' - Marlon Brando in his cult film 'On the Waterfront', 'Does it burn brightly?' – we see a tattoo of David Bowie, 'Is there a Queen of it?' - Rihanna in a crowd of paparazzi surrounding her in the new S&M video.The final installation is a white Clio Renaultsport, the epitome of Va Va Voom, majestically suspended from the warehouse roof in a dramatic exhibition space. It is set to Ain't Nobody by Clare Maguire, mixed with Rihanna's new S&M single and extracts from David Bowie's Space Oddity.|
|Media Type||Television & Cinema|
|Post Production||Absolute Post|
|Post Production||Lisa Vaughan|
|Production Company Producer||Tim Kerrison|
|Production Company Producer||Louise Gagen|
|Account Director||Kelly Grindrod|
|Business Director||Jason Cobbold|
|Account Planner||Julian Earl|
|Account Planner||Mike Wade|
|Agency Producer||Colin Hickson|
|Art Director||Poppy Willcox|
|Creative Director||Adam Kean|
|Creative Director||Tom Ewart|
|Production Company||Stink Films|
|Editing Company||MPH Films|
|Lead Flame Artist||Phil Oldham|
|Lead Flame Artist||Jonathan Box|
|Telecine||The Mill London|
|Sound||Grand Central Sound Studios|
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