Richard Lee
Advertising Manager at PepsiCo Inc.
Boulogne Billancourt, France
TitleAfrica 2010
Agency
Campaign Africa 2010 - Pepsi
Advertiser PepsiCo Inc.
Brand Pepsi
Date of First Broadcast/Publication
Tagline Refresh Your World
Philosophy (original language) La campagne "Africa" est une extension de la campagne actuelle de la marque, "Refresh Your World", qui encourage les jeunes à avoir un impact positif sur le monde dans lequel ils vivent. Dans cet esprit, les éléments clés de cette campagne innovante ont été développés pour créer de l'engagement chez tous les fans de foot et leur permettre contribuer à un changement positif sur le continent africain.
Media Type Television & Cinema
Soundtrack Oh Africa
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Advertising Manager
Advertising Manager
Advertising Manager
Production Company
Creative Director
Creative Director
Creative Director
Director
Music
Agency Producer
Creative Team
Creative Team
Creative Team
Account Manager
Account Manager
Account Manager
Account Manager
Music
Sound Producer
Sound Design Company
Sound Design Company
Music Composer
Music Composer
Actor / Celebrity
Actor / Celebrity

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