| Title | BBC Weather |
| Agency |
Y&R London
|
| Campaign |
BBC Weather
|
| Advertiser |
BBC
|
| Brand |
BBC Weather
|
| Date of First Broadcast/Publication |
2010 / 8
|
| Business Sector | Online Press, Media & Information
|
| Tagline | Be one step ahead of the weather |
| Problem | The BBC Weather Website has undergone a significant upgrade to deliver timely 3 hour interval reports accurate to your postcode and from weather experts. We wanted to communicate this and the benefits of being able to access this online and on your mobile to a younger 25-34 audience which represents the biggest opportunity to grow the user base. Be one step ahead of the weather is the campaign thought which carries across radio and TV – to help make sure the weather doesn't catch us out. |
| Media Type |
Television
|
| Market | United Kingdom |
| Soundtrack | Happy Holiday |
| Production Company |
Studio AKA
|
| Executive Creative Director |
Damon Collins
|
| Executive Creative Director |
Mark Roalfe
|
| Art Director |
Jerry Hollens
|
| Copywriter |
Mike Boles
|
| Advertising Manager |
Emma Bradley
|
| Advertising Manager |
Jemma McCann
|
| Account Planner |
Jeremy Poole
|
| Business Director |
Jo Bacon
|
| Account Director |
Katie Zeitlin
|
| Account Manager |
Graham Smith
|
| Agency Producer |
Ella Littlewood
|
| Production Company |
Red Bee Media Limited
|