Shinmai - "Foot"

Saatchi & Saatchi

Saatchi & Saatchi Bangkok, Thailand

6182

Title	Foot
Agency	Saatchi & Saatchi
Campaign	Sampling - Shinmai
Advertiser	Namchow Ltd.
Brand	Shinmai
Posted	August 2006
Business Sector	Potato Chips, Crisps & Crackers
Tagline	...more delicious than ever.
Story	TITLE : FOOT At the BTS skywalk, a woman is putting much effort in giving out Shinmai samples, though the passer-bys dont seem to care once they get the sample they just stuff it into their bag. This made her change her technique in giving them outNow a student walks by she doesnt hand it out anymore but steps her foot out instead and steps hardly onto his foot. The student opens his mouth to scream out loud while she easily feeds him a sample of Shinmai to taste. VO : We want you to try it now! This is the way to do it. New Shinmai, crispy with intense tastemore delicious than ever.
Media Type	Television & Cinema
Length	15 seconds
Market	Thailand
Editing Company	Matching Studio
Music Company / Composer	Matching Studio
Post Production	Matching Studio
Sound Design Company	Matching Studio
Account Director	Oranat Asanasen
Art Director	Nuntawat Chaipornkaew
Music	Boonchai Chookdeepusit
Sound Design Company	Boonchai Chookdeepusit
Copywriter	Krai Kittikorn
Director	Suthon Petchsuwan
Production Company Producer	Sarayut Sritrakul
Director of Photography (DOP)	Thanakrit Tiranakul
Editor	Songsak Visittipackdeekun
Agency Producer	Natee Wangtrakoon