Diego Tuya
Executive Creative Director at Mercado McCann
Buenos Aires, Argentina
Title03 sommiercenter
BriefSommierCenter mattresse´s store chain shows the effects of driving tired.Anyone who´s ever endured a restless night knows how hard it is tofunction the next day. That is why we decided to raise awareness about just how much risk you expose yourself and others to when you drive on little to no sleep.
Agency
Campaign Highway
Advertiser Sommiercenter
Brand Sommiercenter
Date of First Broadcast/Publication 2017 / 4
Product Mattresses
Business Sector Home Furniture
Tagline Sleep then drive.
Story SommierCenter mattresse´s store chain shows the effects of driving tired.
Anyone who´s ever endured a restless night knows how hard it is to

function the next day. That is why we decided to raise awareness about just how much risk you expose yourself and others to when you drive on little to no sleep.
Philosophy Sleep then drive.
Problem Anyone who’s ever endured a restless night knows how hard it is to function the next day. But to raise awareness about just how much risk you expose yourself to when you drive on little to no sleep, SommierCenter mattress store chain, enlisted Buenos Aires, Argentina–based ad agency Mercado McCann to create a series of print ads.
Media Type Magazine
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Art Director
Production Company Producer
Agency Producer

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