| Title | Bed #3 |
| Agency | Mercado McCann |
| Campaign | Beds |
| Advertiser | Sommiercenter |
| Brand | Sommiercenter |
| Date of First Broadcast/Publication | 2018 / 4 |
| Business Sector | Home Furniture |
| Tagline | Stop to sleep, then drive. |
| Story | Driving while being tired is very dangerous. Sommiercenter wanted to raise awareness about this issue by urging drivers to find a place they can rest so they can drive once again in optimal conditions. The ads metaphorize the feeling of sleep driving, a very dangerous thing to do because it takes our focus from the most important thing in front of us: the road. |
| Media Type | Magazine |
| Chief Creative Officer | Martin Mercado |
| Executive Creative Director | Diego Tuya |
| Executive Creative Director | Dario Rial |
| Creative Director | Nicolas Ochoa |
| Creative Director | Nicolas Massimino |
| Art Director | Pablo Cominetti |
| Copywriter | Juan Ignacio Goldsztein |
| Account Director | Agustín Coste |
| Production Company Producer | Agustin Borgognoni |
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