Ronaldo De Assis Moreira (Ronaldinho)
Actor / Celebrity at Wieden + Kennedy Amsterdam
Amsterdam, Netherlands
TitleShuffle
Agency
Campaign Shuffle
Advertiser PepsiCo Inc.
Brand Pepsi
Date of First Broadcast/Publication 2007 / 3
Business Sector Soft Drinks, Tonics
Tagline Play, Create, Experience MORE
Story “Shuffle,” the new Pepsi Football commercial, is part of “Choreography,” the new international campaign launched last month.


Just like the “Destinies” theme commercial, the new Pepsi spot celebrates the fact that “life offers endless possibilities.”
This time, the theme is conveyed through a teenagers’ football match.


In the commercial directed by Tarsem, every protagonist turns into an extraordinary character or a famous footballer to pull off his next move.
David Beckham brings all his skill when to score a goal but when it comes to stopping a shot, an enormous sumo takes over as goalkeeper...
The commercial is an invitation to take part online in this year’s PEPSI FOOTBALL programme, “how do you football?”

“Play, Create, Experience MORE” refers directly to the dedicated website howyoufootball.com.
Media Type Television
Length
Market Africa, optionlist-countries.COU071, optionlist-countries.COU079, South America, optionlist-countries.COU324, optionlist-countries.COU333, optionlist-countries.COU374, China, Taiwan, optionlist-countries.COU447, Europe, optionlist-countries.COU916
Account Director
Production Company Producer
Music
Music
Agency Producer
Account Executive
Creative Director
Art Director
Copywriter
Production Company
Director
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity

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