Luca Fanfani
Executive Producer at Mercurio Cinematografica
Milan, Italy
TitleBee
Agency
Campaign Bee
Advertiser Wind
Brand Wind
Date of First Broadcast/Publication 2017 / 9
Business Sector Telecommunications Services
Tagline there's no limit to our wish of communication
Tagline (original language) Se c'è qualcosa che non ha limiti, è la nostra voglia di comunicare
Story Mobile provider Wind Tre likes to tell stories about the relationship between humans and technology. Here this is symbolised by the friendship between a boy and a bee. The boy releases the bee from a glass jar outside his school. When he leaves later in the day, the bee is waiting. The pair become firm pals. But when they time comes, the bee makes it clear that he must return home. Our ability to communicate is unlimited.
Philosophy As part of its corporate communication, Wind Tre gives its views on the relationship between humans and technology. This year presents a real tribute to man's capacity to communicate by telling the story of understanding and friendship between a boy and a bee. The film bears a simple, positive message: if there's one thing without limits, it's our ability to communicate
Media Type Television
Length
Chief Creative Officer
Client Creative Director
Chief Creative Director
General Manager
Agency Producer
Production Company Mercurio
Director
Director of Photography (DOP)
Executive Producer
Producer CDP
Music

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