Title | Driver's Licence |
Title (original language) | Permis de conduire |
Agency | FamousGrey |
Campaign | Driver's Licence |
Advertiser | Toyota Motor Corporation |
Brand | Toyota |
Posted | August 2003 |
Product | Corolla |
Business Sector | Cars |
Tagline | Corolla New Generation. It's A Quality Thing |
Story | It's 8 o'clock in the morning. At the examination center, a son and his father are waiting at their car. Determent, the examiner comes towards them. After a polite greeting, they take a seat in the car. The examiner gives his instructions: start the car, to the left, to the right... The young driver follows the directions scrupulous. The day passes by. At the back, the father yawns while the examiner mercyless continues his instructions. The night has fallen completely. Comfortably installed, the examiner doesn't feel like stopping the driving-test just yet. |
Media Type | Television |
Length | |
Creative Director | Christophe Ghewy |
Creative Director | Luc Libens |
Copywriter | Eric Piette |
Art Director | Benoît Hilson |
Production Company | Milly Films |
Director | Musse Hasselvall |