| Title | Counting Sheeps |
| Agency | Ogilvy Germany |
| Campaign | Counting Sheeps |
| Advertiser | SWR Television Station Baden Baden |
| Brand | SWR |
| Posted | July 2000 |
| Product | Campaign Against Violence in Media |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | SWR - Watch Out What Your Child Is Watching. |
| Story | A child's voice lists several violent scenes from films one after the other, as if he were counting sheep in order to fall asleep. Pay attention to what your child is watching. What does your child count to fall asleep? |
| Media Type | Television |
| Length | |
| Executive Creative Director | Delle Krause |
| Copywriter | Christian Seifert |
| Art Director | Patrick They |
| Editor | Mathias Köhler |
| Production Company | Stockmaterial / Archiv |
| Art Director | Jens Frank |
| Art Director | Alexander Heil |
| Copywriter | Jorg Schrod |
| Copywriter | Johannes Krempl |
| Agency Producer | Christoph Matthies |
| Agency Producer | Julia Franzke |
| Editor | Christoph Matthies |
| Sound Design Company | Lars Kellner |
| Sound Design Company | Holger Morgenstern |
| Creative Director | Patrick They |
| Creative Director | Christian Seifert |
| Account Executive | Delle Krause |
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