| Title | Swimming Pool |
| Agency | Burkitt DDB |
| Campaign | Bakers Complete |
| Advertiser | Nestlé Purina PetCare |
| Brand | Bakers Complete |
| Posted | November 2002 |
| Product | Complete Dry Dog Food |
| Business Sector | Pet Food, Pet Care Products & Services |
| Tagline | Bakers Makes Your Dog's Life Complete. |
| Philosophy | From Underdog To Top Dog This case documents how Bakers Complete has risen from underdog to top dog in just 7 years. Market share has doubled, the number of dogs using Bakers has quadrupled and Bakers is today the number one complete dry dog food brand. And all this was achieved while being seven times outspent by competitors. During these seven ears the brand has had three different owners and five different marketing directors but only one agency, one integrated communication strategy and one dog. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Creative Director | Jon Canning |
| Creative Director | Steve Chetham |
| Art Director | Chris Owens |
| Copywriter | Dave Newbold |
| Director | Mick Rudman |
| Advertising Manager | Amanda Bindon |
| Account Planner | David Simoes-Brown |
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