| Title | Shotgun |
| Agency | BBH |
| Campaign | Giving Children Back Their Future - Barnado's Charity |
| Advertiser | Barnardo's |
| Brand | Barnardo's |
| Posted | November 2002 |
| Product | Charity |
| Business Sector | Public Safety, Health & Hygiene |
| Philosophy | Giving Barnardos Back Its Future This case documents how in just 2.5 years Barnardos transformed its image amongst a generation of brand rejecters. A powerful advertising campaign spearheaded the re-launch, renewing the charitys relevance today along with the perceived deservedness of its work. To capitalise on the resurgence of interest that the advertising had created, a new communications channel was employed: Face-to-Face. The net result is a younger more valuable base of donors guaranteeing millions of pounds of donations income well into the future. |
| Media Type | Newspaper |
| Market | United Kingdom |
| Creative Director | John O'Keefe |
| Creative Team | Alex Grieve |
| Creative Team | Adrian Rossi |
| Advertising Manager | Andrew Nebel |
| Photographer | Nadav Kander |
| Strategic Planner | Dan Goldstein |
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