Alex Grieve
Chief Creative officer (CCO) at AMV BBDO, London
London, United Kingdom
TitleViva la Vulva
Agency
Campaign Viva la Vulva
Advertiser Essity
Brand Libresse
Date of First Broadcast/Publication
Business Sector Feminine Hygiene
Story Instead of functional product ads that make women feel bad about their vulvas, this video aimed to make women feel good about them. Bypassing the restrictive regulations of traditional media, the joyful online video overturned the rules and attracted plenty of earned media. A celebratory anthem to women’s vulvas, Viva La Vulva was supported by a series of vulva-positive activations. The multi-channel approach challenged the media status quo and proved that there isn’t one perfect vulva, there are billions of them.
Media Type Web Film
Length
Sound Production
Editing Company
Director
Production Company
Executive Producer
Production Company Producer
Casting
Cinematography
Wardrobe
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Post Production
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Special Effects / VFX
Special Effects / VFX
Production Company Producer
Motion Graphics
Motion Graphics
Nuke
Nuke
Nuke
Nuke
Nuke
Nuke
Music Company / Composer
Music Supervision
Music Supervision
Music Supervision
MUSIC Artist
Music Producer
Music Producer
Music Producer
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Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
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Strategist
Strategist
Strategist
Agency TV Producer
Retoucher

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