|Title||Built for their Imagination|
|Campaign||Built for their Imagination|
|Date of First Broadcast/Publication|
|Business Sector||Children's Clothing|
|Story||In the film the kids run and hide in an active game of tag, putting their George uniforms through their paces, until one boy is tagged by the monster built by the children’s imaginations (and some fantastic animation!!). To our surprise, the monster then turns into a girl who gleefully runs off as the boy transforms into another monster to continue the game. We realise we’ve been watching a playground game through the vivid imagination of the children, summed up by the end line, “Clothes Built For Their Imagination.” When the film was completed, a panel of children was consulted to ensure that the monster was something they’d imagine and the game was true to something they’d play.|
|Philosophy||To kick off the creative process, we worked with an enthusiastic group of real school children, the George ‘Class of 2019’, and asked them to share their favourite playground game, with the unanimous decision being tag. They were then tasked with sharing their creative input to design a tag ‘monster’ so that it was not only kid-friendly, but true to something they’d imagine. “We took the most popular themes, and used them to design a unique monster for the screen” said Art Director Andy Clough.|
|Post Production||Electric Theatre Collective|
|Customer Director||Sarah Bates|
|Campaign Manager||Paige Martin|
|Creative Team||Aisha Jakhura|
|Production Coordinator||Amy Kennedy|
|Creative Director||Alex Grieve|
|Art Director||Andy Clough|
|Strategic Planner||Sam Williams|
|Account Management Team||Bobbie Gannon|
|Account Management Team||Anusha Subeathar|
|Account Management Team||Gemma Troup|
|Account Management Team||Rheana Petgrave|
|Agency Producer||Verity Elvin|
|Agency Producer||Lucia Fioravanti|
|Audio Post Production||Wave|
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