| Title | Is jambon ham or jam |
| Agency | BBH |
| Campaign | Roaming |
| Advertiser | Tesco PLC |
| Brand | Tesco Mobile |
| Date of First Broadcast/Publication | 2022 / 7 |
| Business Sector | Personal Wireless Communication |
| Philosophy | Tesco Mobile has launched an integrated campaign across OOH, radio, press and social, highlighting the Home From Home roaming customers can enjoy this year in the EU*, as the network continues to help customers spend less. Running from 4 July to 5 September, the light-hearted creative, produced by BBH, touches upon some of the nation’s favourite home comforts that holidaymakers like to take abroad for a taste of home. The creative feature phrases such as ‘what’s French for builders tea?’ and ‘Spag bol in Italian?.’ As one of the only networks to offer roaming in the EU and beyond, in 48 Home From Home destinations, Tesco Mobile’s latest tongue in cheek copy, shows its continued commitment to being the super-helpful network. Whether families want to simply browse online or find their favourite dish abroad, they can do this with Tesco Mobile at no extra cost. |
| Media Type | Integrated Media/360 Activation |
| Chief Creative Officer | Alex Grieve |
| Executive Creative Director | Helen Rhodes |
| Creative Director | Uche Ezugwu |
| Art Director | Callum Prior |
| Copywriter | Marc Rayson |
| Business Leader | Sarah Rodrigues |
| Account Director | Keren Jones |
| Account Manager | Georgia Hanscott |
| Strategy Director | Ed Kurland |
| Strategist | Alex Elder |
| Producer | Ruth Armitt |
| Assistant Producer | Micah Waring |
| Designer | Adam Buckland |
| Artwork & Animation | Wellcom |
| Media planning/buying | MediaCom |
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