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Alex Grieve
Alex Grieve
Global & London CCO at BBH
London, United Kingdom
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TitleFixed Prices
Agency
Campaign Fixed Prices
Advertiser Tesco PLC
Brand Tesco
Date of First Broadcast/Publication 2022 / 2
Business Sector Personal Wireless Communication
Philosophy Tesco Mobile has launched an integrated campaign across OOH, radio, press and social, highlighting the Home From Home roaming customers can enjoy this year in the EU*, as the network continues to help customers spend less. Running from 4 July to 5 September, the light-hearted creative, produced by BBH, touches upon some of the nation’s favourite home comforts that holidaymakers like to take abroad for a taste of home. The creative feature phrases such as ‘what’s French for builders tea?’ and ‘Spag bol in Italian?.’ As one of the only networks to offer roaming in the EU and beyond, in 48 Home From Home destinations, Tesco Mobile’s latest tongue in cheek copy, shows its continued commitment to being the super-helpful network. Whether families want to simply browse online or find their favourite dish abroad, they can do this with Tesco Mobile at no extra cost.
Media Type Integrated Media/360 Activation
Chief Creative Officer
Executive Creative Director
Creative Director
Chief Marketing Officer (CMO)
Advertising Manager
Campaign Leader
Campaign Manager
Campaign Executive
Art Director
Copywriter
Business Leader
Account Manager
Account Manager
Account Executive
Group Strategy Director
Strategy Director
Strategist
Strategist
Agency Producer
Agency Producer
Agency Producer
Photographer

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