|Campaign||Giving Children Back Their Future - Barnado's Charity|
|Date of First Broadcast/Publication|
|Business Sector||Public Safety, Health & Hygiene|
|Tagline||Giving Children Back Their Future|
|Philosophy||This case documents how in just 2.5 years Barnardos transformed its image amongst a generation of brand rejecters. A powerful advertising campaign spearheaded the re-launch, renewing the charitys relevance today along with the perceived deservedness of its work. To capitalise on the resurgence of interest that the advertising had created, a new communications channel was employed: Face-to-Face. The net result is a younger more valuable base of donors guaranteeing millions of pounds of donations income well into the future.|
|Problem||In 1999 Barnardo's, the UKs largest childrens charity, was particularly concerned that its deservedness ratings were slipping. The public wrongly perceived the organisation to run orphanages and there was a lack of contemporary relevance. In fact Barnardos is pioneer in the diverse fields of modern childcare research and practice.|
|Creative Director||John O'Keefe|
|Creative Team||Alex Grieve|
|Creative Team||Adrian Rossi|
|Advertising Manager||Andrew Nebel|
|Strategic Planner||Dan Goldstein|
|Agency Producer||Shelley Buick|
My middle name, Catherine, is spelled with a ‘C’ because my mom t...
A brand, a person or an event can/must be turned into assets to b...
Graduated in Applied Mathematics by the Faculty of Science in Lil...
armine graduated with a fine art degree (BFA) from the prestigiou...
"Jeff Estok joined Navigare as a Partner in 2009. Prior to that,...
Lead the creative and business development for a privately held,...