Abloy - "The Escapist"

Folk Finland

Folk Finland Helsinki, Finland

Awards

6300

Brand: Abloy
Country: Finland

Advertiser: Abloy

Title	The Escapist
Brief	An escape artist prepares to take the plunge into a transparent tank of icy water. He’s bound in locks, chains and shackles. But who’s that lurking in the wings, looking on with great interest? The cut-price Houdini is lowered into the water and…fails to escape. The crowd is concerned. The MC is worried: they’re going to have to yank the escapist out. And the man in the wings is happy. He’s the founder of Abloy, maker of the world’s first unpickable lock. Mr Emil Henriksson invented the Abloy Lock, which protects almost every Finnish home and many other households and establishments around the globe. Here we meet Mr Henriksson as he invents his way around the world and across time. From the moment he creates a lock that cannot be picked to the evolution of the virtual lock in modern times, the great inventor is finally given a story as big as his talents, on the occasion of Abloy's 110th anniversary.
Agency	Folk Finland
Campaign	Abloy
Advertiser	Abloy
Brand	Abloy
Posted	November 2017
Business Sector	Home Appliances, Furniture & Gardening
Story	Story of The Immortal Mr. Henriksson to celebrate Abloy's 110th anniversary and Finland's most remarkable invention; Abloy Lock. Abloy is a company which is one of the leading manufacturers of locks, locking systems and architectural hardware. It’s also world’s leading developer of products in the field of electromechanical locking technology. Abloy locks protect basically every Finnish home, but also many of the most prestigious establishments around the world like the Hermitage Museum, Eiffel Tower, British Museum and Panama Channel to name a few. In early 1900 Mr. Emil Henriksson invented the Abloy Lock. According to the knowledge we have of Mr. Emil Henriksson (1886–1959) is that he was a mechanic by trade, artist, linguistic, traveller and above all else, a problem-solver by heart. His greatest invention was the first lock that could not be picked. Henriksson’s invention continues to be the foundation for all Abloy locking systems, which are designed and manufactured in Finland. The lock was named as the most significant invention in Finland by the Foundation for Finnish Inventions in 1999.
Media Type	Television
Executive Creative Director	Marko Vuorensola
Executive Creative Director	Tommi Laiho
Creative Team	Marko Vuorensola
Copywriter	Tommi Laiho
Copywriter	Niklas Lilja
Copywriter	Pekka Hara
Production Company	Family Film Budapest
Executive Producer	Petteri Lehtinen
Sound Design Company	Timo Anttila
Sound	Humina
Director of Photography (DOP)	Kjell Lagerroos
Special Effects / VFX	Sakari Hakkarainen
Special Effects / VFX	Tauno Sillanpää
Special Effects / VFX	Kim Suponin
Account Director	Pia Dahlman
Post Production	Valve Media
Agency Producer	Janni Hyvärinen
Editor	Timo Montonen
Actor / Celebrity	Anders Sanzén
Casting	Carl-Petter Montell
Music	Lauri Porra
Colorist	Henri Pulla
Voice	Paul Shelley
Assistant Director	Zoltán Gyovai
Location Manager	Gergő Bakos
Make-Up Artist	Erzsébet Forgács
Associate creative	Jotti Taival
Associate creative	Kimmo Korhonen