| Title | Paper doll |
| Agency | TBWA\ Helsinki |
| Campaign | Paper doll |
| Advertiser | Valio |
| Brand | Valio |
| Posted | December 1999 |
| Product | Cream |
| Business Sector | Dairy Cream |
| Tagline | New low-fat cooking cream 15% |
| Story | A paper doll of a overweight woman is shown alongside with paper cutout clothes made for a skinnier woman. The solution is the low-fat Cooking Cream by Valio. |
| Media Type | Magazine |
| Market | Finland |
| Copywriter | Kari Eilola |
| Art Director | Jyrki Reinikka |
| Agency Producer | Marja Vattulainen |
| Illustrator | Mikael Eriksson |
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